Ledn – Content Marketing

At Ledn, I write content marketing pieces which delve into the nature of crypto lending and borrowing, covering both DeFi and CeFi options. My work is designed to be informative and educational, whilst positioning Ledn as the top choice for users within this sector. This means I must consistently strike a balance between teaching individuals and guiding them towards the company's products.

When I write for Ledn, I pride myself on my ability to explain the risks and dangers of the crypto lending sphere, without having this detract from Ledn's products, features, and legacy.

Analytics

• ​Increased total visitors by 925% in four months
• Organic traffic increased 10x since writing for Ledn.
• Conversion rate increased by 2.80%

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The Tokenist – Journalism & News Articles

At The Tokenist, I was a journalist and correspondent, covering breaking news in crypto, FinTech, and the traditional trading sector. I also used my legal background to unpack and dissect various regulatory decisions from around the globe. My work invovled significantly researching topics, explaining socio-economic actions in simple and straightforward langauge, and pitching ideas for publication.

My style of writing focused specifically on connecting highly technical and legistlative matters with the everyday lives of individuals, explaining how these topics relate to everybody.

Analytics

• ​Increased web traffic from 74,000 to 206,000 in five months

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BitDegree – Educational Writing

At BitDegree I was an educational writer. I wrote guides, tutorials, scripts for lessons, news pieces, and web content. My work had an overarching focus on explaining the philosophical and ethical elements of the industry, and connecting them to practical tools.

Analytics

• ​Wrote a guide explaining the nature of fear and greed indices which ranked on Google's page one within two weeks.
• Increased organic traffic to BitDegree by 26% in just under 1 year.​
• ​"Kai's knowledge of Web3, blockchain, and crypto topics is superb. His ability to convey any complicated technical concept or idea in a simple way with multiple points of view is exquisite" - Lina Vonsaviciute
  

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Anmol – PR, Comms, Web Page Writing

At Anmol.network I was a Writer, Communications, and Ethics Strategist. I worked on PR content, web content, newsletters, guides, articles, social media posts, and litepapers for Anmol. I was also directly involved in the brainstorming and decision-making of the company at a high level.

When I joined, Anmol was still in its early stages of development. I helped bootstrap the company during this, with my writing being used throughout the project. 

Analytics

• ​​Increased organic traffic by 10,600% in five months (from 2 vistors to 214)
• Increased Twitter following by 14,500% (from 57 to 8,322) in just under one year​
• ​"Kai is an outstanding individual. I have worked with Kai for almost an year now I can easily say that someone like Kai is really hard to find. His attention to detail is off the charts and the way he created meaningful wiritng is incomparable." - Taha Yahya Baig